Last week on Jeopardy, in the category of “That Used to Be a Trademark” the program demonstrated several trademark names that were determined to be generic. Remember the trademarks BANDAID, JET SKI, KLEENEX, and ASPRIN? Over time, a brand can be so famous and so ubiquitous that people associate that brand name with an entire category of goods and services.

We often talk about proper use of trademarks and the importance of using trademarks properly to ensure they are able to be protectable as trademarks and keep your exclusive rights. Is it just me or do you find this super interesting? Take a look and listen here: 

Do you have intellectual property or are you interested in learning more about trademarks? Schedule your complimentary consultation here: https://themindfulcounsel.as.me/getmytrademark

Elisabeth Pickle, Mindful Counsel, PLLC, Intellectual Property and Trademark law firm, Scottsdale, Arizona.